Inspired by the rich cultural tapestry of Scotland and the vibrant world of mixology the creative team developed a comprehensive set of assets that elevated the World Class Global Finals visual identity to new heights. 

A meticulously curated colour palette was established to unify every touchpoint of the event, from the dramatic and electrically charged atmosphere to the emotional storytelling elements. Graphic assets  included a full visual identity that was used by the multi agency team as well as an app interface, signature cocktail identities, and scenic environments that brought the theme of ‘Future Heritage’ to life.